Case Study: Advanced Metrics

SaaS Website Design and Brand Refresh

  • Website Design & Development
  • Landing Page Design & Development
  • Blog Design & Development
  • Logo Design
  • Motion Graphics & Video
  • Ecosystem Design
  • Brand Guidelines
  • Infographics

Advanced Metrics is a SaaS company that develops solutions for human service agencies, healthcare agencies, and educational institutions.

They first reached out to us to engage on a website redesign project and brand refresh.  We redesigned the Advanced Metrics logo to align with their human-centric approach to data collection.  The colors utilized some from their existing palette but also introduced some new colors to add depth to the brand.

Our initial redesign of their website used photography to emphasize the human aspects and impact this SaaS company is making in the industry. After 2 years, Advanced Metrics decided to rebrand their software solutions and restructure their site to a product-focused approach.  We used custom illustrations throughout the site, developed a suite of logos for each QUALO software product, and created a software ecosystem illustration to visually represent the integration of products.


“We are very thankful we connected with Kate and Brian to guide us through the process of refreshing our brand and developing our new website. The Burgers recognized that Advanced Metrics, as a growing tech company, needed a brand that can be easily scaled across electronic communication and print marketing. The website they developed for us is intuitive to navigate and update, as we often are posting new and fresh content for our customers to access. Following website development, Pushingink has assisted us in implementing the new brand effectively in our marketing campaigns.

Kate and Brian clearly present information and recommendations so that decision-making is easy and informed by their professional knowledge and the current direction of the software field. We were impressed by the time and attention they took to complete background research in our field and present ideas that are in line with the industry but presented in a way this is fresh and sets us apart. They have the depth of knowledge to collaborate effectively with our tech team and responsively engage with our operations and marketing personnel.

We are pleased to continue to work with Pushingink for both our website and future branding requirements.  It is true they do bring ‘a big city approach’ to our local community.”

Advanced Metrics