Case Study: Armstrong Commercial Flooring

Flooring Website Design

  • Website Design & Development
  • Email Marketing
  • User Testing
  • Social Media Marketing
  • Brand Guidelines

Armstrong Flooring is a globally recognized manufacturer of residential and commercial flooring products. Their online presence is an essential part of the customer journey of finding a floor, researching specs, and purchasing the floor.

With only a desktop and separate mobile experience, Armstrong Flooring wanted to combine the two experiences into a consistent responsive website.  We consulted on the UX and created the visual designs for a responsive website design for the residential flooring site that offered customers an improved browsing experience and allowed them to find content more easily for individual products.  The residential flooring site design helped lead the redesigned styling for the other global flooring sites that followed.

The next site we were challenged with was the Armstrong Commercial Flooring website. We lead the design engagement with the internal marketing team and conducted focused user testing with Armstrong’s customer base across the country. We provided the digital marketing team with documented user testing results that lead to UI and recommended UX changes throughout the website for improved conversion rates. Taking the feedback from testing, we designed templates utilizing AEM components and created all supporting graphics loaded into the site.

Throughout our engagement with Armstrong Flooring, we’ve provided services for UI, UX, user testing, visual design, apps, e-mail marketing, Salesforce dashboard, digital ads, custom WordPress development, e-mail marketing designs, digital advertising campaigns, digital style guides…you name it, we’ve probably done it.

“Pushingink is an extremely creative, dedicated, and tireless wonder. They truly design with customers’ top of mind and are experts in best practices. We can always count on Pushingink to deliver just what we need when we need it.”

Armstrong Flooring