Digital Marketing for SaaS

EIS is a cloud-native, API-first digital insurance platform enabling insurers to innovate like a tech company.

When we began working with EIS, they gave us a small graphic design project. Within a few short weeks, we developed a great synergy with their U.S.-based marketing team and they learned our capabilities extended much beyond just being designers – we could handle just about everything their marketing department needed.

We’ve touched just about every piece of marketing EIS uses. We redeveloped their website from a proprietary built site using 15+ plugins and had editing limitations to a site that allowed us to design and develop pages through agile cycles. We integrated sitewide search functionality to search across multiple subdomains to allow better content results.

EIS publishes weekly blog posts. They wanted to be able to easily customize the blog posts and step away from the Hubspot platform. We custom-designed and developed a blog and migrated their existing articles from Hubspot to WordPress.

During the blog migration, we recommended brand consistency across imagery. We created custom illustrations for each blog article in a style consistent with the other marketing materials we developed.  Our design and custom development solutions allowed for the EIS team to manage the site internally with brand consistency.

As our contribution to their brand grew, we led the creative and created brand guidelines, trademark guidelines and developed a custom icon library that could be used internally by their team.

Because EIS is a global team without a centralized office, PowerPoint presentation decks are extremely important for both internal and external use. We designed 15+ custom PowerPoint presentations for them that used individual graphics and SVGs for ease of editing.

As part of lead capture, EIS produces multiple eBooks each year, specific to insurance markets.  The eBook visuals need to be captivating enough for a lead to engage with it. All of their current eBooks were designed under our creative direction to captivate the audiences with specific callouts in the copy of data points and associated visuals.