Designing the User Experience

GES is an end-to-end automation technology integrator in Pennsylvania.

When GES reached out to us for a website redesign, we dove right into our strategic process. After a few iterations of the site architecture and making sure that each service and platform GES offers was accounted for, we began developing wireframes for each page of the site.

Each wireframe was carefully crafted with the user experience as top of mind.  We wanted current and prospective customers to get to their site and be able to quickly learn about the breadth of the services offered for each industry. As we thought about the architecture and the experience, we developed a section of the site to feature case studies that showcase their projects.

Once we moved past the wireframe stage we wanted to tie the visuals and build upon their content for better readability. The visuals of the web design feature custom iconography and isometric illustrations to represent each industry and service that GES offers. We rewrote the copy on the website and added additional content to help improve the SEO of the site.

Prior to the website, we collaborated with the GES team to create a video case study showcasing a new product called LiveArrive. We creative directed and produced the video to showcase this custom software and hardware solution for the live-stock logistics industry. The case study is featured prominently on the homepage and the resources section of the site.