Case Study: Health Financial Systems
SaaS Marketing and Dashboard Design
- Website Design & Development
- Email Marketing
- Video Production
- Software UX Design
- Dashboard UX Design
- Tradeshow Booth
With an impressive reputation as the largest automated cost report vendor in the United States, Health Financial Systems develops industry-leading Medicare cost reporting software.
Through our discovery meeting with HFS, we learned about their incredible software products and the impact they have on the Medicare cost reporting industry. We gave their logo a quick uplift – removing the existing circle around the logo bug, updating the colors to a more modern color scheme, and changing the font. After the logo changes were approved, we moved on to a UX / UI project for their website. We consulted with HFS and deconstructed the site architecture to improve the current experience. After we rebuilt the architecture from the ground up, we created a series of wireframes to present to HFS as a visual reference for the flow of the site. During the visual design process, we pulled together our color palette and got to work. The new site allows HFS customers and new businesses to navigate with ease of use, find product information quickly and be able to access support and solutions through the knowledgebase.
As we wrapped up the UX / UI of the website and delivered PSD files to HFS, they asked us to take a look at the UX of their HCRIS site and make recommendations. We took their vision of incorporating a dashboard for the users one step further than they originally envisioned, creating an easy-to-navigate online application interface where users can gain high-level access to the content they need and customize their dashboard view.
“We were so happy with the initial website design that we asked them to work on the design for two other web-based products. It was not our initial intention, but because we liked their work, we expanded the scope and have updated our logos, presentation templates, letterhead, business cards and just recently they designed our tradeshow display and handouts. We’ve had a few rush projects as well that Pushingink did not shy away. We are a small software company that develops healthcare financial software. We are transitioning from desktop software to web-based applications. Our team of developers is amazing at producing complex calculations and reports, but we definitely needed help with the design and user experience pieces of our products. Pushingink has filled that gap and has become an integral part of our development cycle.”