Heller Capital

Heller Capital is a private equity firm in Central Pennsylvania with investments in technology, hospitality, real estate, retail, and financial services industries.

Heller Capital reached out to us to redesign and develop their website. After reviewing their current site, we redesigned the architecture to create a better user experience. Once we had an approved architecture, we wireframed out each page to develop the website’s content hierarchy.

As we designed the site, we incorporated a filterable portfolio to allow a user at a quick glance to see only portfolio companies within a specific industry.  Each portfolio company card leads to a detail page outlining the company along with  links to their social media and website. We also added testimonials throughout the site to represent the different content topics.