Social Media Marketing and Brochure Design for Food Manufacturer

McCormick & Company, a global leader in flavor generating more than 4.4 billion in sales, engaged with us as a reliable creative partner that understood the importance of brand integrity.

Presenting new product lines to retailers is an important part of the multi-billion dollar B2B equation that McCormick’s sales depend on. We designed and led the creative direction for multiple print brochures used for trade shows, retailer meetings and eventually led to consumer online presentations. The print brochures were designed to match the brand guidelines for McCormick, Kitchen Basics, and Simply Asia.

On the B2C side, we were contracted to create infographics for social media to guide consumers into exploring the products and recipes by McCormick. The infographics were used across social media channels and presented as recipes cards on the McCormick website.