Case Study: Stacey Braun Associates
Digital Marketing for NYC Asset Management Firm
- Website Design & Development
- Logo Design
- Ecosystem Design
- PowerPoint Presentation Design
- Sales & Marketing Materials
- Video & Motion Graphics
Stacey Braun Associates is an asset management firm in the financial district of NYC. Founded in 1977, Stacey Braun Associates provides asset management services to labor-management pension funds, union and corporate organizations, and individuals.
Stacey Braun Associates reached out to us to redesign both their logo and website. We were really excited to get started and began the exercise through research, mood board, and wireframes.
The logo uses a classic serif font paired with a modern sans serif font. We continued to use their existing color palette for brand recognition and carried that throughout their website and collateral.
During the redesign of the website, we wanted to improve the usability of the site and allow users to easily access content specific to them. We achieved this through persona-based guided navigation in the hero spot of the homepage as well as the main navigation. The website features a Member login area for union members to gain access to financial calculators, tax and insurance information, and much more.
As meetings began to transition from in-person to virtual, Stacey Braun needed a way to continue to connect with the plan participants. We created a series of videos for onboarding new union participants and email campaigns for the union plan participants that were well received.
“Pushingink transformed our website using, marketing insight, technical know-how, great taste, along with an unmatched commitment to getting it right. They learned about our business, what we were hoping to project and the results exceeded our best expectations. Pushingink gave us more than just a great website, they practically gave us another arm we can use to greet and help our clients.”